I began working in Search Engine Optimisation in 2018. This was primarily to help me pay my way through college while studying electronic engineering. As time progressed, Google updates continued to roll out and something became very clear.

The nuances of each Google update were subject to endless debate, but one universal constant remained: the better the usability, the better the visibility.

UX can be the deciding factor in whether a business flourishes or fails. Not just on search engines but universally.

As technology grows more complex by the minute, so does the demand for simple and intuitive design solutions.

I’ve taken it upon myself to become as well-versed and up-to-date in design and usability theory as possible and I use this knowledge to empower anyone I’m privileged to work with.