I began working in Search Engine Optimisation in 2018. This was primarily to help me pay my way through college while studying electronic engineering. As time progressed, Google updates continued to roll out and something became very clear.
The nuances of each Google update were subject to endless debate, but one universal constant remained: the better the usability, the better the visibility.
UX can be the deciding factor in whether a business flourishes or fails. Not just on search engines but universally.
As technology grows more complex by the minute, so does the demand for simple and intuitive design solutions.
I’ve taken it upon myself to become as well-versed and up-to-date in design and usability theory as possible and I use this knowledge to empower anyone I’m privileged to work with.
Whether you’re starting a project from the beginning or you’re already deep into development, I’m confident I can help you out at any stage of the design lifecycle.
Over the past couple of years, Frutiger Aero has been creeping back into the cultural conversation. What once felt like a dated visual language from early smartphones, Windows Vista splash screens, and corporate sustainability ads is suddenly everywhere again. Mood boards on Tumblr and TikTok. Instagram accounts archiving glossy UI buttons and floating glass panels.…
If you work in UX long enough, you start to notice a pattern. Stakeholders love feedback. Surveys, NPS scores, interview quotes neatly highlighted in decks. It all feels concrete and reassuring. Someone said a thing, therefore we know a thing. But most of the real insight does not come from what users say. It comes…
It is hard to believe that companies with thousands of employees and vast design teams can still release products that feel awkward, confusing, or actively hostile to users. Yet it happens so often that poor UX has become almost expected from large, investor-driven organisations. This is not because they do not understand users, or because…
Sony, the billion-dollar titan of the video game industry, has broken one of the most fundamental rules of UX: they stopped listening to their customers.
