This was a rare opportunity to help build a brand from the ground up. This brand had an existing customer base but lacked branding and an online presence.
This was a top-to-bottom redesign and usability evaluation. I documented much of the process as an opportunity to showcase some design principles in action and basic problem-solving with AI.
I was tasked wtih helping create a nutrition tracker for pets. I went through each stage of the design process to craft a minimum viable product that could be handed off to developers for iterative improvements on release.
*In Development*Details
This is my earliest design project dating back to 2017/2018. I’ve retroactively reviewed some of the work to see what I intuitively got right and what I did absolutely wrong. This was a fun exercise to showcase how my knowledge has improved over the years.