Over the past couple of years, Frutiger Aero has been creeping back into the cultural conversation. What once felt like a dated visual language from early smartphones, Windows Vista splash screens, and corporate sustainability ads is suddenly everywhere again. Mood boards on Tumblr and TikTok. Instagram accounts archiving glossy UI buttons and floating glass panels.…
If you work in UX long enough, you start to notice a pattern. Stakeholders love feedback. Surveys, NPS scores, interview quotes neatly highlighted in decks. It all feels concrete and reassuring. Someone said a thing, therefore we know a thing. But most of the real insight does not come from what users say. It comes…
It is hard to believe that companies with thousands of employees and vast design teams can still release products that feel awkward, confusing, or actively hostile to users. Yet it happens so often that poor UX has become almost expected from large, investor-driven organisations. This is not because they do not understand users, or because…
Sony, the billion-dollar titan of the video game industry, has broken one of the most fundamental rules of UX: they stopped listening to their customers.
In the gaming world, maintaining top-notch visual quality is crucial for an immersive experience. Lossless Scaling, available on Steam, is a powerful tool that helps gamers upscale their game visuals without sacrificing quality. Recently, I participated alongside a friend in a contest with a $1,000 prize to create a high-quality video tutorial for this software.…
Recent statistics reveal that over 50% of global web traffic now originates from mobile devices. This figure underscores the necessity for a design approach that prioritizes mobile experiences.
The intricate relationship between Gestalt Psychology and web design lies in understanding how users perceive and interpret visual elements.
Human-Computer Interaction (HCI) stands at the crossroads of computer science, behavioural sciences, design, and several other fields.
User Experience (UX) and Search Engine Optimization (SEO) are often viewed as distinct disciplines. However, a deeper insight reveals a symbiotic relationship where each field enhances the other.
User research is not merely a phase in the design process; it’s a continuous dialogue between the designer and the user.
