Over the past couple of years, Frutiger Aero has been creeping back into the cultural conversation. What once felt like a dated visual language from early smartphones, Windows Vista splash screens, and corporate sustainability ads is suddenly everywhere again. Mood boards on Tumblr and TikTok. Instagram accounts archiving glossy UI buttons and floating glass panels.…
If you work in UX long enough, you start to notice a pattern. Stakeholders love feedback. Surveys, NPS scores, interview quotes neatly highlighted in decks. It all feels concrete and reassuring. Someone said a thing, therefore we know a thing. But most of the real insight does not come from what users say. It comes…
The intricate relationship between Gestalt Psychology and web design lies in understanding how users perceive and interpret visual elements.